PARENTS, NURSING MOTHERS BEWARE! … ARIEL OUT TO DEFRAUD WITH FAKE PROMO

The business landscape in Nigeria is so wide and profitable that many foreign investors make the country their first port of call whenever they develop new ideas for their businesses.  Indeed, Nigeria is  a land filled with milk and honey according to the word of God and  despite the many challenges part of which is insecurity facing the country, yet  Nigerian businessmen and their foreign counterparts could not resist the opportunity given them by the country.

Be that as it may, some companies who have benefited immensely from the business opportunities granted by Nigeria are hell-bent on promoting fallacy in the market. the recent marketing mirage brought to the fore by Ariel Detergent is nothing but flabbergasting and embarrassing. An advert recently surfaced where a young boy of around 6 years old was used as an illustration. The write up, however on the advert made many advertising practitioners and industry watchers wonder what connection a small boy who is growing up rapidly have got with a detergent, when it is not a milk! It is our belief  that advert with its write up is meant for growth giving foods and drinks like the NAN Milk, Custard, Cerelac or Golden Morn.  It is absolutely sure that Nigerians are opposed to this tricky advert which of course makes no meaning. Gangan News is hereby calling on the executives of APCON and AAAN to investigate this Ariel Advert of no direction and purpose.