The business landscape in Nigeria is so wide and profitable that many foreign investors make the country their first port of call whenever they develop new ideas for their businesses. Indeed, Nigeria is a land filled with milk and honey according to the word of God and despite the many challenges part of which is insecurity facing the country, yet Nigerian businessmen and their foreign counterparts could not resist the opportunity given them by the country.
Be that as it may, some companies who have benefited
immensely from the business opportunities granted by Nigeria are hell-bent on
promoting fallacy in the market. the recent marketing mirage brought to the
fore by Ariel Detergent is nothing but flabbergasting and embarrassing. An
advert recently surfaced where a young boy of around 6 years old was used as an
illustration. The write up, however on the advert made many advertising
practitioners and industry watchers wonder what connection a small boy who is
growing up rapidly have got with a detergent, when it is not a milk! It is our
belief that advert with its write up is
meant for growth giving foods and drinks like the NAN Milk, Custard, Cerelac or
Golden Morn. It is absolutely sure that
Nigerians are opposed to this tricky advert which of course makes no meaning. Gangan
News is hereby calling on the executives of APCON and AAAN to
investigate this Ariel Advert of no direction and purpose.
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